Instagram’s New Grid Update: The End of Perfectly Curated Feeds?
If you’re someone who loves keeping their Instagram profile picture-perfect, the latest update might come as a shock. Instagram has rolled out a major change to its iconic square grid format, and it’s causing quite the stir among users. The app’s new vertical grid design is leaving many long-time Instagrammers frustrated—including me.
Why Did Instagram Change Its Classic Square Grid?
This isn’t the first time Instagram has tweaked its design, but this update feels like a significant shift. The idea of a vertical grid first surfaced in 2022 when tech enthusiasts started noticing tests on the platform. By August 2024, Instagram began experimenting with rectangular grids among select users, and now, in January 2025, the feature is here for everyone.
According to Instagram Head Adam Mosseri, the change reflects the way users post content today. He explained:
“Squares are from way back in the day when you could only upload square photos to Instagram… The vast majority of what is uploaded to Instagram today is vertical.”
While this makes sense from a technical standpoint, it’s little comfort to those of us who spent hours curating a seamless, aesthetic feed. This update is clearly another move to prioritize vertical content, aligning with Instagram’s push for Reels and videos.
Social Media Backlash: “Why Fix What Isn’t Broken?”
The response to Instagram’s new grid update has been overwhelmingly negative. Social media platforms, including Instagram itself, are filled with complaints:
- “Instagram wants to be TikTok so bad. Instead, we get another unnecessary UI update with 3:4 rectangles no one asked for.”
- “This update ruined my whole layout. Instagram is turning into everything but Instagram.”
The frustration is real, and I completely get it. For years, Instagram’s square grid has been a signature feature, helping users showcase their creativity. Now, with the introduction of a vertical grid, carefully crafted feeds look disjointed and inconsistent.
Why Constant Updates Are Inevitable
While the backlash is loud, Instagram’s decision isn’t surprising. Social media apps are in a constant race to evolve and stay relevant. With the rise of short-form video and competitors like TikTok dominating the market, Instagram is doubling down on vertical content. The shift from squares to rectangles might upset users now, but it’s part of a broader strategy to keep people engaged.
That said, not all updates are embraced—remember Snapchat’s infamous 2018 redesign? The backlash was so severe that it caused the app to lose millions of users. Instagram might be walking a similar tightrope with this move.
My Take on Instagram’s New Vertical Grid
Personally, I’m not a fan of the new vertical grid model. It feels like a forced change, disrupting the carefully curated profiles that many of us worked hard to create. The square grid wasn’t just a design choice; it was a symbol of Instagram’s identity. While I understand the need to innovate, this update feels like it’s erasing what made the platform special in the first place.
Will the Update Stick?
Only time will tell if Instagram’s new grid becomes the norm or if user backlash forces the platform to reconsider. For now, one thing is certain: this update has sparked a conversation about what Instagram should be. Is it a place for creativity and aesthetics, or just another app chasing trends?
What’s Your Opinion?
Are you on board with Instagram’s new vertical grid, or do you miss the classic squares? Share your thoughts in the comments—we’d love to hear from you!
