Google is making big changes to Demand Gen campaigns, bringing more control, better creative tools, and new shopping features. If you run Google Ads, these updates can help you get better results!
1. More Control Over Where Your Ads Show
Starting March 2025, you will have more control over where your ads appear. Now, you can:
✅ Show ads on YouTube, Gmail, and Google Discover. ✅ Run ads only on YouTube Shorts (great for vertical videos). ✅ Use Google Display Network (GDN) to reach millions of websites & apps.
With this, your ads can now reach 90% of internet users worldwide—a huge opportunity!
2. Better Creative Tools to Make Ads More Engaging
Google is introducing new tools to help you create better ads with less effort:
🎥 Vertical Video Ads (9:16 format): Perfect for YouTube Shorts (coming in late February 2025). ✂️ Automatic Video Shortening: Google will cut your videos into shorter versions to fit different ad placements. 🛠️ Better Video Editing & Preview Sharing: Makes approval & edits easier.
These updates will help you make better ads faster and get more engagement from users.
3. More Shopping Features for Online Sellers
If you sell products online using Google Merchant Center, here’s what’s new:
🛍️ Product Feeds in Demand Gen Ads: Customers can see product details directly inside the ad. 📍 Local Product Availability: Show real-time stock updates for nearby customers. 📈 Omnichannel Bidding: Optimize for both online and in-store sales.
These updates make shopping ads more useful for customers and help you get more sales.
4. New Reports to Compare Google Ads with Social Media Ads
Google is adding new reports to help advertisers compare Demand Gen campaigns with social media ads.
📊 View-through Conversions: See how many people saw your ad and later made a purchase—just like social media tracking. 📌 Dedicated Demand Gen Reports: Get clear performance data separate from other Google Ads.
With these reports, you can spend your money wisely by knowing which platform works best for you.
5. Google is Replacing Video Action Campaigns—Switch to Demand Gen Now
Google is removing Video Action campaigns and replacing them with Demand Gen campaigns. Here’s the timeline:
📅 March 2025: Google will launch a tool to help move your campaigns to Demand Gen. 🚫 April 2025: You cannot create new Video Action campaigns anymore. 🔄 July 2025: Google will automatically switch all remaining Video Action campaigns to Demand Gen.
If you use Video Action campaigns, switch now to stay in control and take advantage of these new features!
Final Thoughts: What This Means for You
Google is making Demand Gen campaigns better with more control, smarter tools, and stronger e-commerce features.
✅ Choose where your ads appear. ✅ Make better ads with AI-powered tools. ✅ Boost sales with shopping features. ✅ Track performance and compare with social media ads.
If you haven’t tried Demand Gen campaigns yet, now is the best time! With Video Action campaigns going away soon, switching early will help you stay ahead in 2025.
Are you using Google Ads? What do you think of these updates? Share your thoughts in the comments!
